A strong and engaging pitch deck is crucial for startups seeking investment. It is the first impression investors have of your team and business, and first impressions count. In this blog, we will share tips and best practices on how to create a great pitch deck, based on our expertise as entrepreneurs and angel investors.
Tips for a Strong Pitch Deck
As you prepare to pitch your startup to investors, it is important to focus on presenting your solution and conveying that your startup has a strong potential to meet customer needs and grow. To effectively communicate this, it is crucial to keep your pitch deck short and concise, limiting it to just 12 to 15 slides.
To engage your audience and make a lasting impression, use storytelling to illustrate your solution and the problem it solves. People are drawn to stories and by presenting your solution through a narrative, you can convey your passion and conviction for your idea.
When presenting, exude confidence and positivity. This will leave a lasting impression on your investors and give them a sense of excitement and optimism about your startup. Finally, to make your pitch stand out from the countless others that investors may see, follow a standard 12-slide structure. This will help you grab their attention and ensure that you cover all the essential elements of a pitch deck.
Building Your Pitch Deck
- Slide 1: Introduce the team: The first slide should present the founding team. Investors want to see if the team members are strong, reliable and have the right expertise, and that their skills are complementary.
- Slide 2: Reveal a painful problem: A startup needs a problem to solve. Describe the issue or challenge in a way that piques investors' interest.
- Slide 3: Disclose your solution: Explain how your solution is different from others on the market. Summarize it in one to two slides.
- Slide 4: Expose the market potential: Show the local, regional, and international scalability opportunities for your solution.
- Slide 5: Show your value proposition: Use a product demo or short video to display the value proposition for the user.
- Slide 6: Explain your business model: Explain how you plan to monetize your idea.
- Slide 7: Share your go-to-market strategy: Describe the customer journey and marketing funnel.
- Slide 8: Offer a competitive analysis: Show that you understand the competition, your strengths and opportunities, and their threats and weaknesses.
- Slide 9: Give a timeline: Present what you have achieved so far and what your next steps are, including why you need funds and how you plan to expand.
- Slide 10: Present financial projections: Show projections for the next 24 to 36 months and key performance indicators.
- Slide 11: Specify funds you aim to raise: Mention the current and post-revenue valuation and how much money you plan to raise.
- Slide 12: Explain fund usage: Detail the areas of investment for the funds you will raise.
Following these tips and structure will make your pitch deck focused, short, engaging, and compelling. And it will provide investors with a clear picture of your solution, market potential, and financial plans. At ScaleIQ, we understand the importance of a great pitch deck and are committed to helping startups succeed.